NeatRoots
Course Management & IT Services
The Challenge
Managing separate systems for marketing agency services and educational academy courses led to brand confusion and high administrative overhead. The client needed a single, cohesive hub that highlights their professional projects while selling structured training courses.
The Solution
Built a centralized marketing website integrated with an academy platform. Designed catalog pages for purchasing courses, secure student portals to stream videos, and an interactive lead generation pipeline for potential IT service clients.
Technical Architecture
Next.js 14 App Router, PostgreSQL with Prisma ORM, Tailwind CSS, and optimized video player widgets with secure stream delivery.
Key Tech Stack
Business Outcome
Unified brand presence resulting in a 40% increase in inbound consulting leads and a 30% increase in student course enrollments.
Interface & Dashboard Details
UX & Design Decisions
- Modern clean marketing section to appeal to enterprise service clients.
- Separate sleek layout for student learning portal to keep users focused on learning.
- Clear call-to-actions targeting both prospective students and businesses.