CATFY
AI-Powered Catalogue Platform
The Challenge
Small and medium-sized businesses were losing significant sales opportunities due to slow, manual catalogue creation workflows. Typically, cataloguing involved designing static PDF files in Canva or PowerPoint, exporting them, and manually emailing or sending them to clients. This workflow was plagued by key challenges: static files could not be updated in real time when prices or stock levels changed, large PDFs were difficult to send over mobile messaging apps, and businesses had absolutely no visibility or analytics to track which products clients spent time looking at or clicked on.
The Solution
Developed a comprehensive, multi-tenant SaaS architecture offering a fluid, drag-and-drop catalogue builder interfaces alongside in-context generative AI assistance. The system enables business owners to instantly create responsive digital catalogues that adapt beautifully to all screens. Integrated features include automatic AI-powered product description writing, lightning-fast real-time database updates for dynamic pricing, integrated messaging links for direct client inquiries, and a robust client-side analytics tracking system that monitors user interaction, catalogue views, and popular products.
Technical Architecture
Next.js frontend with React server components, PostgreSQL via Prisma ORM, Supabase for auth and file storage, Vercel deployment with edge functions for fast global performance.
Key Tech Stack
Business Outcome
Live platform with 10k+ catalogue views. Businesses report 70% reduction in time spent creating product listings.
Interface & Dashboard Details
UX & Design Decisions
- Chose a card-based builder UX to minimize the learning curve for non-technical users.
- Implemented AI description generation directly in-context to reduce friction.
- Dark dashboard theme with brand-color accents for a premium SaaS feel.